Presently, minimalism and simplicity rules in the world of logo design. Gone are the days when the quality of a logo would be determined by the total number of graphical elements and colors it had. Therefore, consider detaching text from graphics when you are designing a logo for use in Instagram or any other social media platform. It implies that if your graphics and texts are intertwined in the logo, then it may not be possible for you to separate the elements and use the logo in Instagram without confusing your followers. Due to this, most companies have adopted the use graphical elements or a single letter for their logos in the social media. If, perhaps, you needed to have very small icons, then it may be possible to include the entire logo.
You may be faced with a situation where you will be compelled to rearrange or use certain section of your logo if it doesn’t fit properly in certain shapes or sizes. Since it is not possible to foresee all the applications of your logos in the future, it is highly encouraged you be versatile with the design, especially if you ever think that the logo will be used in the social media websites such as Instagram. In as much as your logo doesn’t have to be a perfect square or circle, it should have an aspect ratio that will enable it to display just perfectly well when should placed for display in the social media profiles. Most of the social media websites, including Instagram, will display your logo or icons in a square or circular shape as is usually seen in profile displays in Facebook and Instagram respectively. If the logo is meant to be used in the social media such as Instagram, then there is another reason why the height and the width of the logo need to be in harmony. Most of the marketing gurus will bring to your attention that your logos ought to be proportionate, in the sense that they should not be too wide or too short.
Presented here are cool tips one can use to create logos designed to be used in the social media, and especially in Instagram. It should be noted, however, that when creating a logo for the social media such as Instagram, there are a few subtle aspects you need to have in mind to make the logo more effective. Additionally, your branding must be spot on and this calls for the creation of a well suited logo to distinguish your brand from the rest. As you already know, Instagram is one of the biggest and the hottest social media platforms at the moment and virtually every marketer is in a race to get a piece from the humongous traffic.įor your brand to stand out amongst the millions in the site, it is imperative to provide real value to the followers and give them a reason to believe that you have a solution to their needs.
For social media marketers, this ability has made it possible for them to build and grow brands quickly, through interacting with the millions of people who frequent the social media sites on a daily basis. With the increase in number of powerful graphics tools, online logo generators and color schemes, even those who are artistically challenged now have the power to create head turning logos in a matter of seconds.
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